“ Laurence Lehmann-Ortega, an affiliate professor at HEC Paris, knows a lot about how to challenge traditional business models...Just a year after co-authoring the textbook Odyssey 3.14, she and her colleagues devised an online version that would be cheaper and available on various digital readers ”... Read more
With the Odyssey 3.14 app-book, enjoy an interactive mobile reading experience, an exceptional navigation and an enhanced content with lots of videos, slideshows, images and hundreds of graphics. Then reach out to the community to discuss ideas, feedbacks and insights from peers… Read More
Strategic innovation is based on an original combination of 3 pillars that characterise a business model.
Innovation is first about discovering new ideas. We propose 14 directions, each one illustrated by an example.
Reinventing a business model is a challenging endeavour with several stages from ideation to deployment.
85 cases of business model inventions or reinventions in different business sectors will urge you to embark on an Odyssey 3.14!
Discover the E-book « Réinventez votre business model avec l’approche Odyssée 3.14 », This book was designed in an origninal format and content : each double page is and independant section combining short text insights, examples, graphs and charts, allowing for an immediate appropriation. The Book contains 40 stimulating case studies in various industry types and related to various innovation directions.
Discover the Odyssey 3.14 experience by joigning the Authors on the HEC Paris Campus for a 3-day seminar combining conceptual insights, workshops and case studies .
Discover the Odyssey 3.14 methodology in video format and share your analysis with peers by attending our Massive Online Open Course (MOOC), available on Coursera starting April 2016. Visit our website often to make sure you do not miss the dates !
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Innovation is the new business imperative. Every company, big or small, and regardless of its industry, is trying to find the magic formula for innovation. Odyssey 3.14 offers an original approach by inviting you to take a real journey that combines innovation and strategy. Starting with 3 pillars that make up the business model, this approach recommends 14 directions for you to consider in order to invent or Reinvent your business model. Odyssey 3.14 is the result of over ten years of research, consulting and teaching (in particular at HEC Business School in Paris, Shanghai, Doha and Moscow.) by the three authors in the field of innovation and strategy. We believe that innovation is an adventure, and as with every adventure it has its pitfalls. We seek to overcome these pitfalls, by inviting you to embark on the journey with us.
The odyssey 3.14 app-book offers a whole new approach to achieving innovation in Business Models :
- Explore the strategic approach in a concise and clear way using examples
- Discover a unique case collection with more than 80 inspiring case studies
- Navigate according to your preferences in the case collection
- Share your thoughts with the author and the community
- Contribute to the odyssey 3.14 case collection
- Keep up-to-date thanks to regular updates to the case collection.
The odyssey 3.14 app-book is available for all devices on iTunes App store and Google
Play. It has been designed to offer a completely revisited reading experience:
- Hundreds of graphics illustrating the approach and the cases
- A very large case collection with 85 cases written following a consistent methodology
analyzing the outstanding impacts on the three components of the business model.
- Videos by the authors detailing the approach
- Videos and rich material to illustrate the cases
- Intuitive navigation throughout the content and cross-links within the app.
- A quick-reference glossary.
- Unlimited access to updates of the Case Collection.
- Synchronized notes and bookmarks allowing multi-device reading.
- A unique odyssey 3.14 user account to access the app-book and the community
website
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The cases correspond to various business trends and continents, so you will probably find multiple ones matching your business. In the app-book, you will be able to select the case that are of most interest to you, according to several criteria: by industry (BtoB - Business to Business -, BtoBtoC - Business to Business to Consumers - and BtoC - Business to Consumers-), by the 14 directions and/or by innovation trends. These inspiring examples are aimed at stimulating your creativity!
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Welcome to Mobelite. We’ve put together this Privacy Policy to describe our collection, use and disclosure of information from users of our mobile application Odyssey 3.14, odyssey314.com and any other services we offer (collectively the “Services”) related to this product. When using any of our Services you consent to the collection, disclosure and other uses of your information described below. We’re constantly improving things at Mobelite, and our Privacy Policy may be updated from time to time. We will not make important changes to the Privacy Policy without providing advance notice of those changes through our Services
- Registration Information. If you sign up for an odyssey314.com Account, we ask you to provide us with personal information, such as your name, username, password, photo and email address. This information collectively is referred to as “Registration Information.” Some of this information, for example, your username, will be listed publicly on our website in the Community section or in testimonies.
- User IDs and Device IDs. When you install the Odyssey314 Application, we create a unique identification number associated with that installation of the software (“User ID”). If you have an odyssey314.com Account, we will associate your User ID or your Device ID with your Registration Information.
- Usage Information. We also collect information about how you use our Services, including how you view and interact with content, the parts of our Services that you use, information you search for, content that you view, and actions you take such as viewing videos, using links or posting comments.
- Log Data. When you use our Services, we automatically record information about your use (“Log Data”). This Log Data may include information such as your computer’s or mobile device’s Internet Protocol (“IP”) address, browser type, the webpage you were visiting before you came to our Site, pages of our Site that you visit, access times and dates and other statistics.
- Surveys and Promotions. Currently in the Application, we provide you the opportunity to participate in surveys. If you participate, we may request certain additional information from you.
- We use information we collect, including your Registration Information, User ID and Device ID, information from your use of our Services and information from surveys and promotions to provide and improve our Services, develop new offerings and enhance and personalize your experience on Odyssey3.14, including the content and navigation.
- We may use your Registration Information to send you important messages regarding the Services, as well as marketing materials that we think may be of interest to you. If you decide at any time that you no longer wish to receive marketing communications from us, please follow the unsubscribe instructions provided in those communications.
Through the Services you can email a friend and share certain contents or other materials. If you use this aspect of our Services we will ask you for your friend’s name, and email address. We will automatically send your friend a one-time email. Mobelite stores Friend Information for the purpose of sending such emails and improving the Services. Friends may contact us at privacy@mobelite.fr to request that we remove this information from our database.
Our services may use “cookies” to collect information. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We may use “persistent cookies” to save your username and login password for future logins to the Services. We also may use “session ID cookies” to enable certain features of the Services or to better understand how you interact with the Services. You can instruct your web browser to stop accepting cookies or to prompt you before accepting certain or all cookies. If you do not accept cookies, however, you may not be able to use all aspects of the Services. Cookies placed on your device or computer by Mobelite or any third party site or service that you may access through the Services may remain stored on your device or computer until you remove them. Some browsers incorporate a “Do Not Track” (DNT) feature that, when activated, signals to websites that you do not want to be tracked. Because there is not yet an accepted standard for how to respond to browser DNT signals, we do not currently respond to them.
You may email us at privacy@mobelite.fr with a request that we delete your odyssey314.com Account. Accounts are terminated promptly and, absent extenuating circumstances, we will honor your request and delete your account information in no more than 45 days. We may retain an archived copy of your records as required by law or as necessary for the protection of the rights of Mobelite or its users. For instructions on changing any of your privacy preferences, accessing your information, updating your information or for any privacy or data-protection-related questions, please write to privacy@mobelite.fr.
We do not knowingly collect personal information from children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with any personally identifiable information without their consent, he or she should contact us at privacy@mobelite.fr. If we become aware that a child under 13 has provided us with any personally identifiable information, we will delete such information and the child’s account.
Mobelite employs reasonable physical, technological and administrative security measures to protect the information it collects. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we use commercially acceptable means to protect the information we collect, we cannot guarantee its absolute security. If Mobelite learns of a security breach that results in the unauthorized disclosure of your Registration Information, we may attempt to notify you electronically through the Services so that you can take appropriate protective steps. Mobelite may also send an e-mail to you at the e-mail address you have provided to us for a notification pursuant to this paragraph. If you wish to receive written (non-electronic) notice of any security breach, please send a request for such notice, including your physical address, to privacy@mobelite.fr.
Identity theft and the practice currently known as “phishing” are of great concern to Mobelite. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your account ID, login password or national identification numbers in a non-secure or unsolicited e-mail or telephone communication.
If you are located outside France and choose to provide information to us, Mobelite transfers that information, including personal information about you, to France and processes it there and in other locations where the company has subsidiaries or subcontractors. Your consent to this Privacy Policy and provision of such information represents your agreement to that transfer.
Our Services contains links to other websites and online services. If you choose to visit a third party service by “clicking on” a third party link, you will be directed to that third party’s website or online service. The fact that we link to a website, content or present a banner ad or other type of advertisement is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. Other websites and services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites and services you use. We do not exercise control over third party websites or services.
If you have any questions about this Privacy Policy, please contact us at privacy@mobelite.fr or at: Mobelite, 63, Boulevard de Menilmontant, 75011 Paris, FRANCE.